In an increasingly competitive research landscape, early career researchers need more than strong publications to stand out; they need visibility, industry connections, and a clear professional identity. This session explores how strategic networking and effective use of social media can help researchers raise their profiles, expand their influence, and create meaningful opportunities.

The presentation will cover practical approaches to building authentic professional relationships both online and offline, including how to navigate conferences, collaborate across disciplines, and engage with industry. It will also examine how LinkedIn can be used to share research, communicate impact, and connect with peers, policymakers, and the industry.

The session will include real-world examples and actionable tips that attendees can immediately apply to enhance their academic visibility and career progression. By the end of the session, participants will feel more confident in using networking and social media as tools to build their reputation, grow their networks, and amplify the reach of their research and create impact from it.

Meet the speaker

Karen Brooks
Deputy Director of UK-HyRES and GW-SHIFT at the University of Bath. She leads regional innovation initiatives connecting academia, industry, and policymakers to accelerate the growth of the hydrogen economy.

With over 30 years of experience in innovation, ecosystem development and marcomms, she has supported more than 5,000 companies to secure billions in investment and translate ideas into real-world impact.

Through her work supporting researchers and entrepreneurs, and as host of “The Only Way is Hydrogen?” podcast, she helps build strong networks, shape professional identities, and communicate research in ways that raise visibility and connect audiences.