In an increasingly competitive research landscape, early career researchers need more than strong publications to stand out; they need visibility, industry connections, and a clear professional identity. This session explores how strategic networking, effective communication, and the use of social media can help researchers raise their profiles, expand their influence, and create meaningful opportunities.

The presentation will cover practical approaches to building authentic professional relationships both online and offline, including how to navigate conferences, collaborate across disciplines, and engage with industry. It will also examine how platforms such as LinkedIn can be used to share research, communicate impact, and connect with peers, policymakers and industry stakeholders.

In response to participant interest and the upcoming Hydrogen Industry Forum, this session will also include a focus on communicating research through posters and pitching. Attendees will gain practical advice on presenting their research clearly and confidently, tailoring messages for different audiences, and showcasing the value and impact of their work to industry partners and wider stakeholders.

The session will include real-world examples and actionable tips that attendees can immediately apply to enhance their academic visibility, strengthen their research communications, and support their career progression. By the end of the session, participants will feel more confident using networking, social media, pitching and presentation skills to build their reputation, grow their networks, amplify the reach of their research, and create impact from it.

This session will be particularly valuable for researchers interested in attending the Hydrogen Industry Forum, including Early Career Researchers and PhD students considering participation in the research pitch and poster competition.

Find out more about the Hydrogen Industry Forum and register for the event, including applications for the pitch and poster competition here.

Meet the speaker

Karen Brooks
Deputy Director of UK-HyRES and GW-SHIFT at the University of Bath. She leads regional innovation initiatives connecting academia, industry, and policymakers to accelerate the growth of the hydrogen economy.

With over 30 years of experience in innovation, ecosystem development and marcomms, she has supported more than 5,000 companies to secure billions in investment and translate ideas into real-world impact.

Through her work supporting researchers and entrepreneurs, and as host of “The Only Way is Hydrogen?” podcast, she helps build strong networks, shape professional identities, and communicate research in ways that raise visibility and connect audiences.